5.2.2: 1910 - heden - Organisation of a printing/publishing business


Around 1900, publishers (of schoolbooks, academic books and general books) were small to middle-sized businesses, greatly influenced by the director-publisher. He conducted business with a large number of authors, whose manuscripts he 'took into exploitation' by publishing them in book form, offering them to foreign publishers to translate or exploiting them in a different way. In doing so the publisher tried to put his own mark on his list. He created the conditions for the publishing process (taking care of finance, personnel, know-how regarding copyright etc.) and entered into agreements with third parties who took part in the production process. That part could be immaterial such as editing or translating texts or providing illustrations, or material such as typesetting, printing or binding. For the purpose of distribution, the publisher had contacts among wholesalers and booksellers. The larger the company, the more extensive the division of work: editors worked on the manuscripts and numerous administrative employees looked after the correspondence and accounts, much of which was for a long time still done by hand.

The composing and printing rooms housed employees with various specialities: type-setters and printers, lithographers and chemigraphers. The bindery had bookbinders, stitchers and rulers. All these companies also employed many uneducated workers, often young boys and girls.

Publishing and printing developed gradually until the Second World War. In the thirties, attempts were made to introduce modern organisational methods from other industries into the book world, but at that time with little result. The industry suffered during the depression, leading to high unemployment in the trade.

From 1945 onwards, both publishing and printing flourished as a result of a compensating increase in demand. The diffusion of offset printing and the breakthrough of the paperback in the fifties led to overproduction, which in turn led to companies closing down or merging. The increase in scale, which began in the sixties, marked a fundamental change in the book trade. Economic considerations became much more important and a more efficient company organisation was continually pursued. In the composing rooms, new techniques took the place of typesetting by hand and the printing rooms saw faster and better presses. Text editing and all kinds of administrative processes were automated as computers gained ground. In the actual publishing business the initiative for certain publications shifted from author to publisher (a phenomenon which had already been seen in the publication of textbooks, academic books and general non-fictional books). The traditional division of work between the publisher on the one hand (who took the decision to publish) and the marketing people on the other (who were to sell the book) changed. The marketing possibilities of a manuscript were taken into consideration from the outset in the decision of whether or not to publish. The arrival of desktop publishing and 'printing on demand' allowed publishing companies to take on tasks which until then had been the exclusive domain of the typesetters and printers. Technological innovations not only influenced the traditional book; they also led to new data carriers (computer disks, CD-ROMs) and new possibilities in the on-line digital distribution of information. Gradually the publishing company evolved from being a producer of books to a trader in rights.


author: F.D.G. de Glas
 
 


Organisation of a printing/publishing business



platen presses

Definition: relief printing press where a flat metal plate (platen) presses the paper on to the forme (type matter and clichés).



gravure presses

Definition: press for printing in intaglio, either with a flat forme (plate press) or with a cylindrical forme (rotary press).



printing presses

Definition: 1. general term for a device or machine for the printing of books, plates, etc. 2. the whole of the activities carried out in the printing and distribution of texts.



automatic printing presses

Definition: apparatus or machine for printing books, plates, etc., automatically operating, i. e. not driven by human power.



one-pull presses

Definition: printing press with a platen large enough to print one side of a sheet in one pull.



iron hand presses

Definition: printing press of cast iron, whereby the platen is pressed on to the paper and the horizontally placed forme by bringing a mechanism in the form of a knee joint in a 'stretched' position. Its pressure is large enough to print a sheet in onepull.



hand presses

Definition: printing press operated only or mainly by hand; in particular a simple platen press or (in earlier days) wooden press.



wooden hand presses

Definition: printing press of wood, in which the platen is lowered by means of a screw mechanism which presses the paper onto the horizontally placed forme. Two pulls are necessary to print one sheet of paper.



offset presses (1)

Definition: 1. printing press for offset printing. 2. high-speed offset press on which paper is printed in a continuous web.



copperplate presses

Definition: hand press for printing engraved plates; whereby the plate, with a sheet of paper on top of it, is pressed horizontally between two rollers placed on top of each other, which are moved by means of a star wheel.



private presses

Definition: literally, a private printing press; often a composing room and printing press established in a house for the purpose of making beautiful printed matter in a small print run, not primarily for commercial purposes.



rotary presses

Definition: printing press of which both the forme - in relief printing a half and in intaglio printing a whole cylinder, in planographic printing a thin, metal plate stretched around a cylinder - and the counter pressure element consist of a cylinder; usedspecifically for very large print runs.



cylinder presses

Definition: relief-printing press whereby a revolving cylinder presses the paper against the flat forme (type matter and blocks).



steam presses

Definition: printing press which is powered by steam.



treadle platen presses

Definition: platen press driven by means of a treadle.



gilding presses

Definition: apparatus with which by hand or machine a gold, colour or blind stamp can be made under high pressure on bindings, advertising cards, etc.