1.2.3: 1460 - 1585 - Relationship between publisher and author


Fifteenth century printer-publishers attached hardly any importance to the maintenance of relations with (potential) authors. Printing enabled an ever larger public to have much sought-after texts within reach than had ever been possible with manuscripts. The publishers took advantage of this and initially published mainly old titles, especially classical texts, so that there were hardly any authors with whom to maintain a relationship. Between 1470 and 1480, the market was overwhelmed with these 'safe' titles and it was time to produce new titles.

The first Dutch printers whose names are known to us became active during these years. We see them to some extent emphasising first editions and less well-known works. The publishing of these works required an effort which needed the involvement of specialists: scholars who could introduce the right texts and then prepare them for publication and possibly apply corrections during printing. The humanist Willem Hees was perhaps active in this way on behalf of Ketelaer and De Leempt of Utrecht. It was particularly in this role of editor or corrector that authors entered the world of publishers. In the sixteenth century the importance of these positions increased, especially in the larger companies. At Plantin's, scholars such as Cornelis Kiliaen and Justus Lipsius even held key positions. Often, however, authors had no opportunity to correct their work unless they lived close to the printer. Even rarer are cases where the author had any influence on the design of a book.

In general, for printer-publishers the relationship with the institutions with whom authors were associated (schools, universities, ecclesiastical bodies) were more important than the relationship with the authors themselves. In towns with a grammar school this formed the basis for co-operation between the learned schoolmasters and the printers of schoolbooks. In Deventer the headmaster, Alexander Hegius, even lodged with the printer, Richard Pafraet.

The payment occasionally received by authors in the sixteenth century - a few copies of the book and sometimes some money - should not be compared to the modern fee where the term 'intellectual property' plays a role. The current idea of copyright, on which this term is based, did not yet exist. The first authors who had direct contact with a printer-publisher for the publication of their text could not claim any rights from their achievement. They were, after all, also unable to claim exclusive rights to the copies of their manuscripts which could be copied by whoever wished to do so. They were, however, able to fall back on the system of patronage where a dedication to a patron in the preliminaries of a book offered the prospect of financial compensation. The authors considered this to be more honourable than selling their manuscripts to a printer.

In time, the rise of printing contributed to a fundamental change in the position of the author. In the sixteenth century, however, not much changed. Sought-after authors could insist on a generous quantity of complimentary copies with which they could approach their patrons. If an author was less well-known, he could be confronted with a request to buy part of the edition. Only after the mid-sixteenth century did the position of authors gradually become somewhat stronger.


author: W. Heijting
 
 


Relationship between publisher and author



xylographic printing

Definition: 1. printing process used in the 15th century for books in which text and image are cut out of a block of wood and are printed from that block;. 2. impression made according to this process.



printing houses

Definition: establishment or firm where books are printed.



art of printing

Definition: the art of reproducing written texts by means of movable type as it was applied for the first time in the middle of the 15th century in Europe.



printing on demand

Definition: printing publications on demand by means of a high-grade laser printer instead of a printing press. Makes it possible to produce small print runs at a relatively low price.



intaglio printing

Definition: printing technique whereby the image is cut or etched in the forme (plate or cylinder), inked and transferred to the paper by pressing it forcefully against the forme.



printing capacity

Definition: production capacity of a printing house or printing press, measured in the number of printed sheets per time unit



printing ink

Definition: sticky substance, containing pigment, used in printing the forme.



printing houses

Definition: establishment or undertaking where printing takes place.



printing- publishing houses

Definition: establishment of a printer-publisher.



printing establishment

Definition: 1. printing office. 2. general term for all establishments and institutions which play a role in the production of printed matter.



printing materials

Definition: collective term for all material needed in the production of printed matter, machines as well as tools and raw material.



printing presses

Definition: 1. general term for a device or machine for the printing of books, plates, etc. 2. the whole of the activities carried out in the printing and distribution of texts.



automatic printing presses

Definition: apparatus or machine for printing books, plates, etc., automatically operating, i. e. not driven by human power.



printing process

Definition: collective term for all activities necessary in the production of printed paper.



printing techniques

Definition: collective term for the various technical procedures (letterpress, intaglio, planographic printing, screen print, foil print) used to transfer or multiply text and/or image on to paper or other material.



printing sheets

Definition: the printed sheet as it is produced on the printing press, to distinguish it from a folding sheet.



letterpress printing

Definition: printing process whereby the inked parts of the forme are raised above the non-printing ones.



printing privileges

Definition: right for the protection of printers and publishers against the illegal reproduction of printed matter before the introduction of the modern copyright.



newspaper printing offices

Definition: office or company where newspapers are printed.



printing types

Definition: metal stick with on it the raised image of a letter, figure or symbol, with which printing can be done in relief.



collotype printing shops

Definition: printing shop where printed matter is produced by means of the collotype process.



music printing

Definition: printing musical works; generally executed with one of the following techniques: letterpress, lithography or photolithography.



copperplate printing

Definition: printing process in which a copperplate press is used.



rotary printing

Definition: printing process where use is made of a rotary press.



printing the white

Definition: 1. first printing of a sheet whereby the front is printed. 2. printed front of a sheet.



planographic printing

Definition: printing process with a flat forme (stone or metal plate) on which by a process involving chemicals the image to be printed holds the printing ink, while its surrounding area rejects it.



screen printing (1) screen print(2)

Definition: 1. printing technique whereby the ink is pressed by a squeegee through a fine-meshed textile or metal screen in which a stencil has been put. 2. print made by this procedure.