5.2.5: 1910 - heden - Co-operation


In the early twentieth century, co-operation between publishers seldom took place. They did, however consult with one another and De Uitgever (The Publisher) (first volume 1918-1919) was a serious professional journal in which issues were discussed, but joint publications, as had been common in previous centuries, no longer occurred. The co-operation that eventually was to typify the twentieth century was of a different nature, i.e. increase in scale and the establishment of large publishing companies. In the sixties, the increase in scale was vertical, in other words, various branches of the industry merged. In the late seventies, eighties and nineties, we see a horizontal increase in scale in the formation of large publishing companies such as Wolters Kluwer, Reed-Elsevier, VNU, the PCM publishing group, Weekbladpersgroep and Bosch & Keuning. Already in 1980, a quarter of the 400 members of the KNUB had become part of one of these large companies, and that number continued to increase. Even writers' cooperative De Bezige Bij was taken over by the Weekbladpersgroep in 1997. In the eighties and nineties, the bookshops also worked together in purchasing syndicates such as Libris, Bruna and the Boekhandelsgroep Nederland (BGN).

A remarkable new form of co-operation in the twentieth century took place in the field of publicity and propaganda. The KVB and the Nederlandse Uitgeversbond were the most active in this respect. After all, the industry had a common opponent: the new recreational activities such as sports, cinema, radio, and later on discos, television and the Internet. There was also danger from the competing 'publishers' with their sales channels such as department stores, book clubs and broadcasting corporations. As early as 1910, 64 publishers took part in the National Exhibition of the Book in the Amsterdam Stedelijk Museum, a propaganda stunt. And they jointly published the annual catalogue Het Nederlandsche boek (The Dutch book) from 1924 to 1940. The mobile book exhibition on board the Orange train in 1933 and Dutch contributions to exhibitions abroad were also arranged by the Nederlandse Uitgeversbond. In October 1921 a literary supplement was issued by the NRC entitled Avondblad gewijd aan de letterkunde (Evening journal dedicated to literature). This was a publishers' initiative intended to inform readers, but after a few years the publication was discontinued. What survived longer was the committee for the (collective) Propaganda van het Nederlandse Boek (Propaganda of Dutch Books, CPNB), established in 1945 as a continuation of the Commissie voor de Collectieve Reclame (Committee for Collective Advertising, 1933). This committee included booksellers and publishers and, for instance, still organised the book week around the year 2000.

For individual publishers with their individual books, market research is unaffordable. To solve this problem, the umbrella organisation established the Speurwerk Foundation for Investigation Regarding Books in 1960, which carries out (market) research that is also beneficial to researchers (www.speurwerk.nl). Within the book trade itself, the study group 'Elspeet' was set up in 1959. Every year, 'Elspeet' brings employees of bookshops and publishers together to discuss issues.


author: L. Kuitert
 
 

Contents period 1910-heden

Co-operation
1460-1585
1585-1725
1725-1830
1830-1910

Additional studies

Admedia - biographical data

Name: Admedia
Name: VNU Tijdschriftengroep/Admedia
address: Amstelveen
Period: 1989 - 1998
Period: geen

Aldipress - biographical data

Name: Aldipress
Name: Aldipress De Grebbe
Name: Aldipress Actueel
Name: Spaarnestad, De
Name: Ge‹llustreerde Pers, De
Name: Vanderhout & Co.
Name: Loon, H. L. van
Name: Brugman, A. J.
Name: Brink, L.
Name: Busweiler, E. J. F.
Name: Bakker, K.
Name: VNU
Name: Ditmar's Verkoopmaatschappij, Van
Name: Districenter
Name: Actueel
Name: Grebbe-Boek
address: IJsselstein
address: De Meern
address: Utrecht
Period: 1966-1966
Period: 1966-1995
Period: 1995-....

Amsterdam Boek - biographical data

Name: Amsterdam Boek
Name: Spectrum, Het
Name: Koens, Frans H. J. M.
Name: Ge‹llustreerde Pers, De
Name: Spaarnestad, De
Name: Nederlandse Rotogravure Maatschappij
Name: VNU
address: Amsterdam
Period: 1972-1981

Ariadne Wonen, VNU Tijdschriften - biographical data

Name: Ariadne Wonen, VNU Tijdschriften
address: Hoofddorp
Period: 1999 - 1999
Period: geen

Audet - biographical data

Name: Audet
Name: Gelderlander Pers, De
Name: Neerlandia
Name: VNU
Name: Tummers, A. A. V.
Name: Tienen, J. A. M. van
address: Nijmegen
Period: 1967-1988

Autoweek/VNU boekenfonds - biographical data

Name: Autoweek/VNU boekenfonds
address: Hoofddorp
Period: 1999 - 1999
Period: geen

Boek & Blad - biographical data

Name: Boek & Blad
Name: Gelderen/Boek & Blad, Van
Name: Lucas, W. H. A. M.
Name: Baltussen, M. G. J. W.
Name: Loon, H. L. van
Name: VNU
address: Rotterdam
address: Haarlem
address: De Meern
Period: 1965-1966
Period: 1966-1968
Period: 1968-1977

Bombilla/VNU Interactieve Media - biographical data

Name: Bombilla/VNU Interactieve Media
address: Nieuwegein
Period: 1996 - 1996
Period: geen

Bombilla/VNU Interactive Media - biographical data

Name: Bombilla/VNU Interactive Media
address: Nieuwegein
Period: 1996 - 1998
Period: geen

Cebema - biographical data

Name: Cebema
Name: Centrale Beleggingsmaatschappij
Name: Teulings
Name: Spaarnestad, De
Name: VNU
Name:
Name: Malmberg
Name: Ge‹llustreerde Pers, De
address: Den Bosch
Period: 1945-1967

Chanowski Audiovisional Productions - biographical data

Name: Chanowski Audiovisional Productions
Name: Chanowski, Matthijs M.
Name: Chanowski Productions, M. M.
Name: VNU
address: Amsterdam

Chanowski Productions M. M. - biographical data

Name: Chanowski Productions, M. M.
Name: Chanowski, Matthijs M.
Name: VNU
Name: Chanowski Audiovisional Productions
address: Amsterdam

Computer Idee, VNU Business Publications - biographical data

Name: Computer Idee, VNU Business Publications
address: Amsterdam
Period: 1999 - 1999
Period: geen

Cuppen Franciscus Antonius Maria - biographical data

Name: Cuppen, Franciscus Antonius Maria
Name: Malmberg, L. C. G.
Name: VNU
Period: 1918-1985

Diligentia - biographical data

Name: Diligentia
Name: Gastkemper, J. B.
Name: Schnabel, H.
Name: Biggelaar, Robert Benedictus van den
Name: Biggelaar, P. B. van den
Name: Zeelenberg, D.
Name: Guis, J.
Name: VNU
address: Amsterdam
Period: 1931-....

Excerpta Medica - biographical data

Name: Excerpta Medica
Name: Medische Referaten
Name: Associated Scientific Publishers
Name: Eugen, Fred. van
Name: Landshoff, Fritz Helmut
Name: Meulenhoff, Jan Rudolph
Name: Cauverion, J.
Name: VNU
Name: Infonet
address: Amsterdam
Period: 1946-1971

Friendchise - biographical data

Name: Friendchise
Name: Boekelier/Friendchise, De
Name: Boekelier, De
Name: Meneer Kees
Name: Gelderen, Van
Name: Haagse Kiosk-Onderneming
Name: Gelderen/Boek & Blad, Van
Name: Marsman, F. R.
Name: Kox, L. H. M.
Name: Tof, M. S.
Name: Pieters, R. G.
Name: VNU
Name: RetailNet
Name: Postkantoren
Name: Bruins, A.
address: De Meern
address: Houten
Period: 1984-1991
Period: 1991-....

Gelderen/Boek & Blad Van - biographical data

Name: Gelderen/Boek & Blad, Van
Name: Boekelier, De
Name: Haagse Kiosk-Onderneming
Name: Boek & Blad
Name: Gelderen & Zn, M. van
Name: Friendchise
Name: Ypma, G. J.
Name: Marsman, F. R.
Name: Bruins, A.
Name: VNU
address: De Meern
Period: 1977-1984

Gelderen & Zn M. van - biographical data

Name: Gelderen & Zn, M. van
Name: Gelderen, M. van
Name: Gelderen Import, Van
Name: V.L.B.
Name: Gelderen/Boek & Blad, Van
Name: Gelderen, Marcus
Name: Verhagen, P. Ph.
Name: Gelderen, Abraham van
Name: Schut, H. B.
Name: Gelderen, H. A.
Name: Gelderen, Melle Lucebert Alfred
Name: Gelderen, H. A. van
Name: Meulenhoff & Co.
Name: Bruna Boekhandels
Name: Meulenhoff-Bruna
Name: Segboer, A. W.
Name: VNU
address: Amsterdam
Period: 1915-1977

Ge‹llustreerde Pers De - biographical data

Name: Ge‹llustreerde Pers, De
Name: Meyer, Martinus Josephus Hubertus
Name: Zweers, A.
Name: Teulings
Name: Cebema
Name: VNU
Name: Amsterdam Boek
address: Den Bosch
address: Amsterdam
Period: 1936-1939
Period: 1939-....

Infonet - biographical data

Name: Infonet
Name: VNU
Name: Excerpta Medica
address: Amsterdam
Period: 1970-....?

Intermediair - biographical data

Name: Intermediair
Name: Kuip, M. J.
Name: VNU
address: Amsterdam
Period: ....-....

Living, VNU tijdschriften - biographical data

Name: Living, VNU tijdschriften
address: Hoofddorp
Period: 1999 - 1999
Period: geen

Malmberg L. C. G. - biographical data

Name: Malmberg, L. C. G.
Name: Malmberg
Name: Coebergh, Antonius Wilhelmus
Name: Teulings, H. A. J. M.
Name: Cuppen, F. A. M.
Name: Gorter, O. O.
Name: Dalen, M. J. van
Name: Pas, Karel H. van de
Name: Velthoven, Jan A. M. van
Name: Eijkens, J. J. M
Name: Teulings
Name: Cebema
Name: VNU
address: Nijmegen
address: Den Bosch
Period: 1885-1919
Period: 1919-....

Media 2000 - biographical data

Name: Media 2000
Name: VNU
address: Amsterdam
Period: 1970-....

Muva - biographical data

Name: Muva
Name: Muurmans Uitgeversbedrijf, A. H.
Name: VNU
address: Heerlen
Period: 1980 fl.

Nova Zembla/VNU Interactive Media - biographical data

Name: Nova Zembla/VNU Interactive Media
address: [S.l.]
Period: 1996 - 1996
Period: geen

Nova Zembla[/VNU Interactive Media] - biographical data

Name: Nova Zembla[/VNU Interactive Media]
address: Nieuwegein
Period: 1996 - 1997
Period: geen

Oberon - biographical data

Name: Oberon
Name: Berg, N. P. van den
Name: Marvelde, A. C. M. te
Name: Str„ter, J. P.
Name: Boermans, H. J. J.
Name: Ge‹llustreerde Pers, De
Name: VNU
address: Haarlem
Period: 1962-....

Pijnenborg M. F. J. - biographical data

Name: Pijnenborg, M. F. J.
Name: Elsevier Science Publishers
Name: VNU Boekengroep

Rotogravure - biographical data

Name: Rotogravure
Name: Nederlandse Rotogravure Maatschappij
Name: Levisson, Levie
Name: Stafleu, Jan Casper
Name: Coebergh, Stephanus Carel Hugo
Name: Vollenhoven, Loek van
Name: Jansen van Rosendaal, C. N.
Name: VNU
address: Leiden
Period: 1913-1972?

Scholtens Boek - biographical data

Name: Scholtens Boek
Name: Scholtens, R.
Name: Scholtens, Richard
Name: Scholtens Jr, Richard J. L. M.
Name: Scholtens-Haerden, H.
Name: VNU
address: Munstergeleen
address: Sittard
Period: 1945-1980
Period: 1981-....?

Sigfried - biographical data

Name: Sigfried
Name: Sigfried, Wilhelmus Antonius Gerardus
Name: VNU
address: Amsterdam
Period: 19..-....?

Smeets Drukkerijen - biographical data

Name: Smeets Drukkerijen
Name: Smeets, Emm.
Name: Smeets, Emmanuel Marie Joseph
Name: Smeets, Maria Joseph Nicolaas
Name: VNU
address: Weert
Period: 1830-....?

Spaarnestad De - biographical data

Name: Spaarnestad, De
Name: Vereenigd Bezit van Aandeelen Drukkerij De Spaarnestad
Name: Maatschappij tot Exploitatie van Spaarnestad-Uitgaven
Name: Alfen, Hendrikus Gerardus van
Name: Griendt, Franciscus Hendrikus Maria van de
Name: Ooms, Cornelis Pieter
Name: Weterings, Ludovicus Maria
Name: Lucas, Jan Willem
Name: Lucas, Willem Hendrikus Antonius Martinus
Name: Goeij, Henricus Joannes Antonius de
Name: Emondts, P.
Name: Baltussen, M. G. J. W.
Name: Vermeulen, J. P. M.
Name: Drost, M.
Name:
Name: Haarlemse Diepdrukindustrie
Name: Etten
Name: Bladenmaker, De
Name: Cebema
Name: VNU
Name: Amsterdam Boek
address: Haarlem
Period: 1906-....

Spectrum Het - biographical data

Name: Spectrum, Het
Name: Spectrum Boekhandel
Name: Prisma
Name: Aula
Name: Spectrum-Amsterdam
Name: Amsterdam Boek
Name: Bloemsma, A. H.
Name: Boogaard, Petrus Hubertus
Name: Nypels, Charles
Name: Wit, H. C. de
Name: Pijnenborg, M. F. J.
Name: Rosmalen, J. N. van
Name: Spaan, H. Th. J.
Name: Roozendaal, G. J. van
Name: Huyzer, Ruud A. J.
Name: Bloemsma, Joost C.
Name: Heuvel, Jan van den
Name: Fontein, De
Name: VNU
Name: Spectrum Holding
address: Utrecht
Period: 1935-....

VNU - biographical data

Name: VNU
address: Utrecht
Period: 1983 - 1984
Period: geen

VNU - biographical data

Name: VNU
address: Haarlem
Period: 1967 - 1967
Period: 19XX

VNU - biographical data

Name: VNU
Name: Verenigde Nederlandse Uitgeversbedrijven
Name: VNU Business Press Group
Name: Medianet
Name: Spaarnestad, De
Name: Cebema
Name: Audet
Name: Lucas, W. H. A. M.
Name: Bloembergen, E.
Name: Emondts, P.
Name: Brentjens, Joep L.
Name: Teulings, C. H. I. E. M.
Name: Ypma, G. J.
Name: Tienen, J. A. M. van
Name: Scholten, J. A. M.
Name:
Name: Ge‹llustreerde Pers, De
Name: Malmberg, L. C. G.
Name: Spectrum, Het
Name: Amsterdam Boek
Name: Gelderen & Zn, M. van
Name: Aldipress
Name: Boek & Blad
Name: Diligentia
Name: Gelderen/Boek & Blad, Van
Name: Friendchise
Name: Excerpta Medica
Name: Infonet
address: Haarlem
Period: 1964-....

VNU - biographical data

Name: VNU
address: Amsterdam
Period: 1981 - 1997
Period: geen

VNU Boekenfonds - biographical data

Name: VNU Boekenfonds
address: Hoofddorp
Period: 1999 - 1999
Period: geen

VNU Boekengroep - biographical data

Name: VNU Boekengroep
address: [S.l.]
Period: 0 - 0
Period: geen

VNU Boekengroep - biographical data

Name: VNU Boekengroep
Name: V.N.U. Boekengroep
Name: Roozendaal, G. J. van
Name: Huyzer, Ruud A. J.
Name: Gorter, O. O.
Name: VNU
address: De Meern
Period: ....-....

VNU/BPA - biographical data

Name: VNU/BPA
address: Amsterdam
Period: 1993 - 1998
Period: geen

VNU Business Press - biographical data

Name: VNU Business Press
address: Amsterdam
Period: 1989 - 1989
Period: geen

VNU Business Pub - biographical data

Name: VNU Business Pub
address: Amsterdam
Period: 1984 - 1984
Period: geen

VNU Business Publications - biographical data

Name: VNU Business Publications
address: Haarlem
Period: 1999 - 1999
Period: geen

VNU Business Publications VNU Tijdschriften - biographical data

Name: VNU Business Publications
Name: VNU Tijdschriften
address: Amsterdam
Period: 1980 - 1999
Period: geen

VNU business publications - biographical data

Name: VNU business publications
address: Amsterdam
Period: 1979 - 1999
Period: geen

VNU Dagbladen-groep - biographical data

Name: VNU Dagbladen-groep
address: [S.l.]
Period: 0 - 0
Period: geen

VNU Data Publishing International - biographical data

Name: VNU Data Publishing International
address: Amsterdam
Period: 1981 - 1982
Period: geen

VNU Industrie-groep - biographical data

Name: VNU Industrie-groep
address: [S.l.]
Period: 0 - 0
Period: geen

VNU, In- en Externe Betrekkingen - biographical data

Name: VNU, In- en Externe Betrekkingen
address: Haarlem
Period: 0 - 0
Period: 19XX

VNU Interactive Media - biographical data

Name: VNU Interactive Media
address: [S.l.]
Period: 1998 - 1998
Period: geen

VNU Media Partners - biographical data

Name: VNU Media Partners
address: Amsterdam
Period: 1989 - 1989
Period: geen

VNU Media Partners - biographical data

Name: VNU Media Partners
address: Amstelveen
Period: 1988 - 1988
Period: geen

VNU Science Press - biographical data

Name: VNU Science Press
address: Utrecht
Period: 1963 - 1987
Period: geen

VNU Science Press - biographical data

Name: VNU Science Press
address: De Meern
Period: 1984 - 1984
Period: geen

VNU Science Press (VSP) - biographical data

Name: VNU Science Press (VSP)
address: Utrecht
Period: 1985 - 1985
Period: geen

VNU TelePress Publications - biographical data

Name: VNU TelePress Publications
address: Amsterdam
Period: 1995 - 1995
Period: geen

VNU Telepress Publications - biographical data

Name: VNU Telepress Publications
address: Amstelveen
Period: 1995 - 1996
Period: geen

VNU Tijdschriften - biographical data

Name: VNU Tijdschriften
address: Haarlem
Period: 1998 - 1998
Period: geen

VNU tijdschriften - biographical data

Name: VNU tijdschriften
address: Hoofddorp
Period: 1997 - 1999
Period: geen

VNU Tijdschriften - biographical data

Name: VNU Tijdschriften
address: Alkmaar
Period: 1999 - 1999
Period: geen

VNU Tijdschriften-groep - biographical data

Name: VNU Tijdschriften-groep
address: [S.l.]
Period: 0 - 0
Period: geen

VNU Tijdschriftengroep - biographical data

Name: VNU Tijdschriftengroep
address: Amstelveen
Period: 1988 - 1989
Period: geen

VNU Tijdschriften/Mijn TUIN - biographical data

Name: VNU Tijdschriften/Mijn TUIN
address: Hoofddorp
Period: 1999 - 1999
Period: geen

VNU Uitgeverij - biographical data

Name: VNU Uitgeverij
address: Den Haag
Period: 1988 - 1988
Period: geen

VNU Verkoop-groep - biographical data

Name: VNU Verkoop-groep
address: [S.l.]
Period: 0 - 0
Period: geen

Ypma G. J. - biographical data

Name: Ypma, G. J.
Name: Gelderen & Zn, M. van
Name: VNU
Period: 1941-....?

 
 
 
 
 
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