2.2.3: 1585 - 1725 - Relationship between publisher and author


Something is known of the relationship between publisher and author in individual cases, but it is not clear who usually determined the typographical design (what type of paper, which format, what type, how many illustrations). The question of whether publishers influenced the author's copy with respect to form or content will remain largely unanswered even though it is known that in a few cases a publisher consistently changed an author's spelling. The question of how copy was produced is also a question which, because of the small amount of copy that has survived, cannot be answered conclusively: did the author in his manuscript already account for the typographical design or was an apograph, which had to serve as copy, produced from the autograph?

Although the large number of reprints indicates otherwise, seventeenth-century publishers could not complain about lack of copy. By that time, the Republic had no fewer than five universities (Leiden, Franeker, Harderwijk, Groningen and Utrecht) which served as a source for potential authors, while a large number of foreign refugees wanted to see their texts, forbidden elsewhere, in print there.

There were therefore many different suppliers of a multitude of texts. Authors were usually not or very poorly paid, either because they spoiled the market with a large number of complimentary author's copies or because they received payment from another source (authorities, patron) or because in this period they considered it to be beneath their station to accept money for the fruit of their pens. There were also the better-paid translators, illustrators (often well-known artists such as Romeyn de Hooghe and Jan Luyken) and correctors, and - with the rise in the second half of the seventeenth century of the newspaper and journal (Spectators and scholarly journals) as a new medium - the editors and journalists who had to ensure that new editions were filled and appeared on time.

The relationship between publishers and authors was a different one from that of publisher and translator. The latter was more often commissioned by a publisher; the author usually sought a publisher himself or, if necessary, had the printing done at his own expense (in that case 'for the author' appeared on the title page), although they would often be supported, especially in case of occasional poetry, by a customer (an official body or private patron). Some authors had a regular publisher or, to put it differently, some publishers had gathered together a circle of authors and their businesses acted as a cultural meeting place where various people met. Examples of this are, among others, the artists' and printers' workshop of the Van de Venne brothers in Middelburg and the bookshop of Jacob Lescailje in Amsterdam where authors of plays, poets, translators and actors met one another.

During this period, as far as literary texts are concerned, a development from collective to individual production took place. Anonymous texts from chambers of rhetoric made way to publications with the name of the author on the title page. It also looks as though, from the second half of the seventeenth century onwards, the manufacture of literature was becoming more and more accepted as a way of making a living (possibly by way of patronage): a larger category of so-called hacks came into being. As more publishers arrived, a certain amount of specialisation took place. In addition to publishers of literature, there were those who focused on genres such as almanacs, atlases, travelogues and religious literature.

Information is available on the relationship between the major Renaissance authors and their publishers. Huygens and Vondel took more of an interest in the end result than Hooft; Bredero found a dedicated editor in his publisher, C.L. van der Plasse. Changes to the text were often made right up to the last stages of production. As no form of copyright yet existed, we find, in addition to clearly authorised texts, many unauthorised publications sometimes scraped together by publishers from whatever available source. Early seventeenth-century songbooks were often compiled from apographs obtained by a publisher. Publishers did not shrink from obtaining roles written for actors for an illegal edition either.


author: P.J. Verkruijsse
 
 


Relationship between publisher and author



xylographic printing

Definition: 1. printing process used in the 15th century for books in which text and image are cut out of a block of wood and are printed from that block;. 2. impression made according to this process.



printing houses

Definition: establishment or firm where books are printed.



art of printing

Definition: the art of reproducing written texts by means of movable type as it was applied for the first time in the middle of the 15th century in Europe.



printing on demand

Definition: printing publications on demand by means of a high-grade laser printer instead of a printing press. Makes it possible to produce small print runs at a relatively low price.



intaglio printing

Definition: printing technique whereby the image is cut or etched in the forme (plate or cylinder), inked and transferred to the paper by pressing it forcefully against the forme.



printing capacity

Definition: production capacity of a printing house or printing press, measured in the number of printed sheets per time unit



printing ink

Definition: sticky substance, containing pigment, used in printing the forme.



printing houses

Definition: establishment or undertaking where printing takes place.



printing- publishing houses

Definition: establishment of a printer-publisher.



printing establishment

Definition: 1. printing office. 2. general term for all establishments and institutions which play a role in the production of printed matter.



printing materials

Definition: collective term for all material needed in the production of printed matter, machines as well as tools and raw material.



printing presses

Definition: 1. general term for a device or machine for the printing of books, plates, etc. 2. the whole of the activities carried out in the printing and distribution of texts.



automatic printing presses

Definition: apparatus or machine for printing books, plates, etc., automatically operating, i. e. not driven by human power.



printing process

Definition: collective term for all activities necessary in the production of printed paper.



printing techniques

Definition: collective term for the various technical procedures (letterpress, intaglio, planographic printing, screen print, foil print) used to transfer or multiply text and/or image on to paper or other material.



printing sheets

Definition: the printed sheet as it is produced on the printing press, to distinguish it from a folding sheet.



letterpress printing

Definition: printing process whereby the inked parts of the forme are raised above the non-printing ones.



printing privileges

Definition: right for the protection of printers and publishers against the illegal reproduction of printed matter before the introduction of the modern copyright.



newspaper printing offices

Definition: office or company where newspapers are printed.



printing types

Definition: metal stick with on it the raised image of a letter, figure or symbol, with which printing can be done in relief.



collotype printing shops

Definition: printing shop where printed matter is produced by means of the collotype process.



music printing

Definition: printing musical works; generally executed with one of the following techniques: letterpress, lithography or photolithography.



copperplate printing

Definition: printing process in which a copperplate press is used.



rotary printing

Definition: printing process where use is made of a rotary press.



printing the white

Definition: 1. first printing of a sheet whereby the front is printed. 2. printed front of a sheet.



planographic printing

Definition: printing process with a flat forme (stone or metal plate) on which by a process involving chemicals the image to be printed holds the printing ink, while its surrounding area rejects it.



screen printing (1) screen print(2)

Definition: 1. printing technique whereby the ink is pressed by a squeegee through a fine-meshed textile or metal screen in which a stencil has been put. 2. print made by this procedure.